EEO Report 2020/2021



This report covers the period:  June 1, 2020 to May 31, 2021                      



1.)          Employment Unit:  Mt. Pleasant, Michigan


2.)          Stations in Employment Unit:      WCZY (FM)-Mt. Pleasant, Michigan

WMMI (AM) and 92.3 W222CP (FM)-Shepherd, Michigan


3.)          EEO Contact Information for Employment Unit:


Contact Person/Title:

               Laurie Peters, Owner


Mailing Address:                                                           Telephone

Latitude Media LLC                                                      (989) 772-9664

4895 E. Wing Road

Mt. Pleasant   MI  48858


4.)          Full-Time Positions Filled By Job Title & Date Filled:


  Job Title Date Filled Recruitment Source Referring Hiree Number of Interviews
1. Marketing Consultant 5/25/21 2 5


Total Number of People Interviewed for All Job Positions:    5   


5.)          Recruitment Sources:


  Recruitment Source (Name, Address, Telephone, Contact Person) Total Number of Interviewees this Source Provided During This Period Full-Time Positions for Which This Source Was Utilized



Position 1



Approved by each University before our job

Posting was allowed.

2 Position 1


6.)          Supplemental Recruitment Initiatives:


Weekly                 **As we were allowed during the pandemic**All Marketing Consultants participate in weekly sales training utilizing the “Local Broadcast Sales” program.  This training is held consistently throughout the year.  This training strengthens the skills necessary for advancement in broadcast sales management.


Ongoing               **Due to the pandemic** On May 24, 2021, our first intern of the year was welcomed aboard from CMU. Latitude Media LLC has an internship program established for students attending high school, trade school, community college, or university.  Each student is given the opportunity, over the course of an academic semester, to gain skills in on-air broadcasting, copywriting, social media and web writing, promotions, and on-air show preparation.  Students must be enrolled in a program related to the broadcast industry, and their internship must be endorsed, supported, and monitored by the sponsoring school.  As part of the internship program established, many academic programs offer students’ academic credits for their internship experience.  During the period covered by this report, Latitude Media LLC had one student intern involved in the program.


Ongoing               General Manager, Bob Peters, is a contributing member of the Student Advisory Board at the Gratiot Isabella Career Technical Center, working with broadcast students and educators discussing future skills and needs for careers in the broadcast industry.


Ongoing               General Manager, Bob Peters, is an elected board member of the Workforce Development Board of the Great Lakes Bay Region Michigan Works!  The purpose of this Federal program is to meet the needs of today’s employers by assisting in specific training to their needs including the broadcast industry.


Ongoing               General Manager, Bob Peters, is an elected board member of the Career Education Advisory Committee. He is working with technical centers in region 7B of Michigan Works!


Ongoing               General Manager, Bob Peters, attends weekly Chamber of Commerce networking groups where he is able to share information about broadcast marketing as well as careers in the field of broadcasting.